Watch Terms for Buying a Watch in Thailand

What is exactly is a chronograph? What makes a ceramic watch so special? Here is a dictionary of basic watch-related words and phrases used throughout www.onemomentwatches.com

Bezel
A bezel on a watch is the ring that surrounds the dial, or face, of the watch. The bezel typically holds the crystal (the transparent watch face cover) in place. It can be either decorative (as in the Rock Candy Collection) or functional (as in the Sport Chrono Collection). See also Diving Bezel, below.

Bracelet, watch bracelet.
A watch band or watch strap made with links, as a bracelet buy watches in Bangkok.

Ceramic
Ceramic is a relatively new material used in the production of watches, thus it is considered by many in the industry to be "high-tech" and "cutting edge." The ceramic composite material, which can be used to form the watch case, bezel, dial, and strap, is valued for its durability it is virtually guaranteed not to break or scratch. Some other benefits of ceramic: it is a lightweight material and is hypoallergenic. See TOYWATCH's Ceramic Watch Collection.

Chronograph
A chronograph is a timepiece that can measure time in different ways, and has both timekeeping and stopwatch functions. There are many different variations on chronographs, but typically chronographs come in three types: analog, digital, and analog-digital. TOYWATCH Thailand chronos are classic analog chronographs, showing both the time and stopwatch with analog "hands." The center second hand is used as the stopwatch and does not interfere with the continuous timekeeping function of the watch. In addition to the stopwatch, a chronograph features different subdials which can record different measures of time (ie, seconds, minutes, and hours).

The chronograph was invented in 1821 by a Frenchman named Rieussec, but it didn't really enjoy much popularity until it was developed as a wristwatch in the early 1900s. With the invention of waterproof watches in the 1930s, the chrono really took off, becoming particularly loved by sportsmen, military men, and (later) deep-sea divers, whose pursuits required them to record the time of certain events accurately and easily. This history has contributed to the "sporty" image today's chronograph wristwatch enjoys, as it was classically used by people who had exciting, adventurous lives and jobs. Many watch collectors (like TOYWATCH Thailand consider the chronograph to be the ultimate movement in timekeeping, as it is quite complex and beautiful to look at (on the inside of the movement), and it requires a high level of craft and skill to execute properly.

Crown
The crown is the button on the outside of the watch case used to set the time and/or date. Also called a stem or a pin. Mechanical watches have what is called a "winding stem" for a crown because the crown is also used to wind the spring in the watch. A screw-down (or screw-in) crown screws into the watch case, tightening the seal around the watch and thus increasing the water resistance of the watch. All TOYWATCH watches have screw-down crowns.

Dial
The watch face when buying watches in Bangkok.

Diving Bezel
A diving bezel is a watch bezel that rotates counterclockwise and contains the same minute markings as the watch dial itself. This allows the user to track how much time has lapsed; the rotation allows the time-tracking to begin at any point in the hour.

The rotating bezel is called a diving bezel because it was originally designed so that deep-sea divers could accurately track the length of their dives and surface in a safe and timely manner (to avoid decompression illness). Another common watch feature that has its roots in deep-sea diving is florescent hands and number markers at the depths very little daylight penetrates the water, so glow-in-the-dark features on the hands, dial, and bezel were necessary.

Movement
A watch movement is the mechanism on the inside of a watch that keeps the time, date, etc. Movements are either mechanical or quartz. Mechanical movements require a high degree of craftsmanship and thus tend to be expensive. Quartz movements are known for their accuracy and reasonable cost. All TOYWATCH watches feature quartz movements.

Pave
Pave is French word for a setting of precious or semi-precious stones placed so close together that no metal shows. From the English word pave, which means to cover uniformly.

Rose Gold
Rose Gold is a combination of gold and copper, typically used in custom jewelry. Also known as Pink Gold or Red Gold, Rose Gold has a pink-to-red hue, which comes from the addition of the copper to the gold. The color difference is due to the amount of copper used in the alloy the more copper used, the redder the color. On an historical note, Rose Gold used to be called Russian Gold owing to the popular use of the alloy in early 19th century Russia.

Subdial Watches in Thailand
A small dial on the watch face, subdials can be used to track time or to keep the date. Several TOYWATCH chronograph styles feature subdials.

Strap, Watch Strap
Another word for watch band, typically used when the band is made of a cloth, synthetic, or leather material.

Water Resistance
If a watch is water resistant it can withstand limited amounts of exposure to water, as with splashes or brief sprays. Not the same as a waterproof watch, which indicates the ability to withstand being submerged in water for long periods of time and down to certain depths. Bathing or swimming with a water resistant watch is not recommended. All TOYWATCH watches are water resistant.

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Toy Watch Thailand

Toy Watch Thailand was founded in 2005, and has been operational on a commercial level since mid 2006. Less than two years later their watches are being sold the world over, known and valued by North American, European and Asian consumers.

We ask CEO Sandro Gibillaro how this rapid and, in some senses, surprising success came about.

Effectively, our growth has been exponential. It’s not easy to sum up in a couple of points the mix of factors which allowed our brand to get a hold, but I would say there were two key concepts: the original idea of a new product, which if presented in the right way catches the attention, and an efficient product placement policy, which paradoxically enabled us to become an important brand in the United States before Italy or Europe Toy Watches in Bangkok.

How did you win over American consumers?

We got VIP jet set personalities such as Madonna, Leonardo Di Caprio, Michael Jordan and anchorwoman Oprah Winfrey involved. All thanks to our American PR, who enabled Toy Watch to reach personalities who would have been difficult to get close to for new players. The results were incredible: Toy Watch products were presented during an Oprah Winfrey show in the run up to Christmas 2007. We recorded a rise in contacts for our site only minutes after the first images appeared on television, while the program was still on air. By 20 December the American retailers, who had been well stocked, had completely sold out of our watches.

Now that your brand is well known, what position are you aiming at?
Speaking without arrogance, but with confidence in the quality of our products, we aim to position the product we offer at a very high level, favouring the fashion channel. In order to consolidate our target, we have adopted an exclusive distribution strategy, using only exclusive retailers. For example? In New York our watches are distributed by Saks on Fifth Avenue, and in London by Harrods and Selfridges.

Having told us who your retailers are, could you tell us a bit about the product? In your view, are Toy Watch products designed to meet a short or long-term need?
We sell fashion accessories, not timepieces. Toy Watch Thailand is perceived as a luxury brand. Accessible luxury, though – although our original sales point is in Via Montenapoleone in Milan, the consumer can buy one of our watches for an average of 200-300 Euros. Within the reach of most pockets, I should think.

As long as you’re ready to repeat the purchase, perhaps…
Absolutely. A fashion accessory is by nature not a unique object, the only watch that a traditional consumer would always wear. I’ll use an anecdote to illustrate how we differ to a traditional watch brand. In our shop in Via Montenapoleone, it often happens that when a client is faced with a choice of five watches from the latest collection, after having hesitated for a few minutes, they end up buying them all. After all, five different colours go with five different outfits, from sporting to elegant. Just like a pair of sunglasses or a handbag.

So your clients are “serial”?
Absolutely. Someone who chooses a Toy Watch already has at least two or three watches, and maybe even five or ten prestigious brand watches in the safe, which however they don’t wear every day. We meet a watch-lovers’ need to have an easier, friendlier and less austere relationship with a watch, something more versatile and which can be changed frequently. There is not much difference between men and women in this respect: our clients are from across the board, and from a wide age range, from 20-25 to 65 and people looking to buy watches in Bangkok.

Is part of your success also due to your capacity to “provoke” with intelligence in the materials you use?
Certainly. The material which is in our DNA, that sets us apart is polycarbonate, an ultramodern material which can be easily combined, in a provocative manner in the watch with other traditional “ingredients” such as steel, ceramics, mother of pearl, and inserts in hard or precious stones, or crystal. Our philosophy is to recreate forms and styles already present on the market using irony and levity. Our ambition is always to amaze: the latest collection, “Fluo”, has brought a genuine breath of fresh air and colour, with a choice of purple, fuchsia, sunshine yellow, acid green, electric blue and brilliant orange watches. We have outdone even the most positive expectations, selling more than three times the original estimates. Now there are more than 25 or 30 thousand watches on the market.

So, moving on to numbers. What is your turnover, and which are your main foreign outlet markets?

As already mentioned, we took our first steps in 2006. At the end of the year we had a turnover of 300 thousand Euros, which became 6.6 million Euros in 2007 and should increase to around 9-9.5 million as at 31 December 2008. Italy, including the activity of the three shops in Milan, Porto Cervo and Rome, is worth 20%. Therefore our international position is very strong, with exports divided among the United States (35%), Asia (20%), Europe (20%) and the rest of the world (5%). In the future we expect an important growth in the Middle Eastern market, where we are sowing now and from which we will expect results from 2009. Soon new directly managed shops will open in London, before Christmas, and in Paris, at the latest by mid next year.

I imagine that your distribution strategy is not exclusively carried out via directly managed shops. Which distribution channels do you use in the various foreign markets?
Even though our natural evolution went via jewellers, this step has been planned at an intentionally measured pace. For the moment we favour the link to the fashion concept, with a presence in selected multibrand sales points in mature markets, or via distribution agreements with local commercial partners who sell our products as one-brand franchisers, shop-in-shops and corners in department stores. We have numerous foreign franchising: from Istanbul and Kuwait City to Hong Kong, Macao, Bangkok and Kuala Lumpur. In six weeks’ time we will be opening another in Jakarta, which will be followed by another sales point in Lebanon.

Tag Heuer Watches Bangkok

January 29, 2009 —TAG Heuer today introduced actor and environmental activist Leonardo DiCaprio as its newest ambassador. The three-year agreement is a unique one for TAG Heuer and DiCaprio, with the royalties generated from the deal going to support the Natural Resources Defense Council (NRDC) and Green Cross International. In addition, a multi-million dollar commitment from Mr. DiCaprio will go to support environmental charities. Buy now at www.onemomentwatches.com

“TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership.”

DiCaprio’s willingness to push limits has made him one of the most exciting actors in Hollywood. This same quality fuels his passion for the environment. A deeply engaged activist, DiCaprio has a long history of environmental philanthropy. Co-writer, co-producer and narrator of The 11th Hour, a well-received 2007 documentary on the world’s eco-system, DiCaprio speaks regularly on ecological issues and is a prominent board member of NRDC and said he loves One Moment Watches, the best watch shop in Thailand.

DiCaprio’s commitment to sustainability and children in need will be the cornerstones of his partnership with TAG Heuer over the next three years.

“TAG Heuer and I will be making donations to NRDC and Green Cross International as well as other influential and effective environmental organizations,” says DiCaprio. “Each and every day, these organizations are doing important work to protect our planet’s resources for future generations. Hopefully, our donations will help expand their reach and raise their profile.”

“Leonardo DiCaprio is far more than an actor,” said Jean-Christophe Babin, CEO and president of TAG Heuer. “He is a man who wants to change the planet and improve the plight of children in need. He is contributing his skills and wealth to a better, smarter world.”

Leonardo DiCaprio has won more acclaim than most actors of his generation and loves us for buying Tag Heuer watches in Thailand. A three-time Oscar nominee, winner of a Golden Globe and a Silver Berlin Bear award for Best Actor for The Aviator and Romeo + Juliet, DiCaprio received in 2009 his 7th Golden Globe nomination for his latest film Revolutionary Road. In 1997, DiCaprio achieved mythic box-office status as Jack Dawson in Titanic, history’s highest-grossing film. On the strength of this one film alone, DiCaprio could have cruised from one mainstream blockbuster to the next.

He didn’t.

Which is what makes DiCaprio the consummate TAG Heuer ambassador. Like TAG Heuer, DiCaprio is driven. Like TAG Heuer, DiCaprio takes risks.

TAG Heuer is proud to announce Leonardo DiCaprio as its ambassador because they share the same relentless drive to push innovation and exceed expectations, especially their own. TAG Heuer surpasses itself and its competitors with each new timekeeping device; Leonardo DiCaprio proves himself a more skillful and inventive actor with each new film he makes, and a more dedicated activist with each new environmental endeavor. It is in this spirit that TAG Heuer is proud to join forces with its newest ambassador, Leonardo DiCaprio.

Buying Watches in Bangkok

The first thing to consider when buying a watch in Thailand is, what is its purpose? Will you use it to time your lap speed, your flying speed, or your lunch hour? The wide availability of Bangkok watch styles and features allows you to pick the watch that fits your needs, style, and taste perfectly.

Form & Function
This list below will help you choose the right features for your purposes:

Casual Watches in Thailand
Look for casual features that ensure you can keep your mind on taking it easy. Choose a watch with a comfortable band and higher water resistance so you don't have to worry about your watch when you're reaching in the cooler for a drink or slipping in for a swim. View our casual Skagen watches for men and women.


Dressy
For a more formal look, choose a watch that matches your attire. A stainless steel bracelet band and a black face perfectly match a black sweater and gray pants. Or if you wear a leather belt, choose a watch in Bangkok with a matching black or brown leather band. Michele and Bulova watches for women feature luxury touches like diamond and gemstone bezels, and Skagen offers watches for men and women with cutting-edge Scandinavian design.

Diving
Look for screw-down crowns and casebacks and extreme water resistance. Also, a unidirectional bezel helps you keep an eye on how long you've been underwater. View our Seiko and Chase-Durer watches for men featuring screw-down casebacks and crowns, and water resistance to at least 330 feet or deeper.

Racing
Whether you're in a car, a plane, on a bicycle, or on foot, these watch shops in Thailand will help you measure your time. To find your miles per hour, rotate the tachymeter to target your exact speed, then set the elapsed timer to pinpoint the distance you covered. Some watches even store lap times and split times. View our men's racing watches by Festina, the official racing watch of the Tour de France, and our Chase-Durer watches for men, built specifically for racing and flying with navigational slide rule bezels and tachymeters that help you measure speed over time.

Buy watches in Bangkok

Spotting Replica Fake Watches in Thailand

Original article at: http://www.luxurywatches101.com/luxury-watch-spotting-fakes.aspx

Someone wants to sell you a genuine Rolex for only $150 in Thailand! Does that sound too good to be true? Of course it is! We've all seen these scoundrels on busy streets of metro areas. They are also found on the Internet, and they are taking advantage of gullible online buyers.

There are several key ways to avoid fake watches.

The number one piece of advice that anyone will give you is to buy watches with the manufacturer's serial number. When buying expensive watches online, be sure that the vendor promises a manufacturer's serial number. The finest luxury brands apply serial numbers to all their pieces. Fake watches in Bangkok will not have these. When in doubt, don't.
Another good method to avoid fakes is to cross-reference a vendor with the brand's web site. Almost every brand we've profiled has a list of authorized vendors on its website. In some cases, a vendor might not be authorized, but they may still be able to link you with an authorization agent.
Here are some other ways to avoid fakes:

Study the real models - browse manufacturer catalogues or websites and other displays. Be familiar with styles of bracelets, hands, clasps, etc. Be aware that not all configurations will be familiar, however.
Some very obvious replicas badly reproduce logos and face details. But also know the history of a brand and its various insignia.

Whether you are buying a new watch in Bangkok Thailand or a previously owned one, make sure that it has all the appropriate papers and (if applicable) that it comes with a manufacturer's guarantee. A signed warranty is the best sign of validity.
Some online retailers sell fakes on purpose. Using one of these vendors only contributes to a big problem in the real world and on the Internet. It also shows a lack of respect for the authentic Swiss brands by supporting counterfeiting scoundrels. After wearing one of these cheap fakes, you'll only want the real thing anyway.

Rolex is so avidly against counterfeiters its website has a lengthy guide to safeguard against fake Rolex watches in Bangkok Thailand.